In the 1960's, fashion was making its way up the marketing charts. Business was going above and beyond the stars and their was no stopping it. Like any other business, fashion designers used various ways to sell their clothes but obviously, the most effective method was photography.
Photographers and designers decided to 'sex things up' for their customers to gain a greater profit. Clothes now revealed more skin and photographers tried to capture a sexier look by taking pictures of supermodels in more provocative outfits. Needless to say, the buyers were satisfied, especially woman who had to have the latest of everything.
The advertising of clothes during the 1960's was incredibly provocative, which is why it was a pathos appeal. The men would be personally affected because they would want their women to look as good as the woman in the photograph. The women would then in turn be effected because they would also want to look like the woman in the photograph because of her divine beauty. This strategy worked and became a great influence on the stereotypes of women. These stereotypes would make women feel obligated to fit the status quo, in the process buy more clothes which made even more profit for designers and photographers. The cycle continues.
Clearly, men were satisfied. Looking at supermodels on billboard charts, newspapers, and magazine made one impression on men. Sex. "The only reason I ever did fashion was because of the girls," and "A model doesn't have to sleep with a photographer but it helps,"(Radnar 137) says David Bailey, who was a famous photographer during the 1960's who was only into fashion for the ladies. "I like high heels—I know it's chauvinistic. It means girls can't run away from me"(Barnard 160). We've established it, sex sells.
Photographers and designers decided to 'sex things up' for their customers to gain a greater profit. Clothes now revealed more skin and photographers tried to capture a sexier look by taking pictures of supermodels in more provocative outfits. Needless to say, the buyers were satisfied, especially woman who had to have the latest of everything.
The advertising of clothes during the 1960's was incredibly provocative, which is why it was a pathos appeal. The men would be personally affected because they would want their women to look as good as the woman in the photograph. The women would then in turn be effected because they would also want to look like the woman in the photograph because of her divine beauty. This strategy worked and became a great influence on the stereotypes of women. These stereotypes would make women feel obligated to fit the status quo, in the process buy more clothes which made even more profit for designers and photographers. The cycle continues.
Clearly, men were satisfied. Looking at supermodels on billboard charts, newspapers, and magazine made one impression on men. Sex. "The only reason I ever did fashion was because of the girls," and "A model doesn't have to sleep with a photographer but it helps,"(Radnar 137) says David Bailey, who was a famous photographer during the 1960's who was only into fashion for the ladies. "I like high heels—I know it's chauvinistic. It means girls can't run away from me"(Barnard 160). We've established it, sex sells.
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