Colors, Moods and Attitudes

Red

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.
Orange
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
To the human eye, orange is a very hot color, so it gives the sensation of heat. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. In heraldry, orange is symbolic of strength and endurance.
Yellow
Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.
Green
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Green has great healing power.Green suggests stability and endurance. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety.
Blue
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.
Purple
Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
Purple is a very rare color in nature; some people consider it to be artificial.
White
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White means safety, purity, and cleanliness. In heraldry, white depicts faith and purity.
Black
Black is associated with power, elegance, formality, death, evil, and mystery.
Black is a mysterious color associated with fear and the unknown. It usually has a negative connotation. In heraldry, black is the symbol of grief.
A distinctive emotional quality or character.
A state of mind or a feeling.

In advertising, color plays a vital role in selling products. Having a product that passes as dreary will not interest the viewer, but adding a dark or vibrant color conveys the message of the advertiser. Using color to attract the human eye is beneficial to getting the advertiser's ideas across. For instance, notice the main character in the picture above is wearing a white bra, holding a white flower and grass-green, high waist skirt. Even thought there is sex appeal, the fact that the bra is white still keeps the innocence of the picture. The green skirt represents an innovation and the fact that it is high waist still protects her innocence. The cherry red color on her lips and even the shape of her lips represents love and it makes the picture a little seductive.