Effects Of The Media

The 1960 also known as “The Sex Revolution” was effected by the media in many ways.
A research on media effects children ages three to six years of age in the 1960s were heavily influenced by Social Learning Theory. First described by Bandura and Walters in 1963, this theory profoundly influenced media effects research. The basic premise of the theory is that children learn through observation. Applied to media effects research, Social Learning Theory predicts that children can learn new behaviors from television and other audiovisual media. Seminal media studies of the 1960s found that young children learned and reproduced specific acts of aggression they observed on film. A series of experiments demonstrated that children imitate aggressive acts they saw on film, especially when the aggressive model (adult performing acts of aggression)

Children aged three to six years imitated all physical and verbal behaviors of a televised model when they were directly rewarded for doing so. However, they displayed significantly less imitative aggression when the televised model was punished than when they saw the model rewarded or suffer no consequences. Thus, all children had learned the aggressive behaviors, but the children who saw the model rewarded or suffer no consequences were most likely to perform the aggressive acts (Bandura, 1965)
In the 1960s television and fashion magazines became the media that affected the 60’s.

The Sixties symbolized a rebirth of culture. From art to music, fashion to philosophy, the youth culture of the “Baby Boomers” expected and demanded everything. As sex and nudity in movies and TV became far more common place than it was in the 50s, preteen kids were exploring their sexuality and some were having sex. Marriage was no longer "needed" as FREE LOVE made the idea of getting married and having sex with ONE person an "old fashioned" and out-of-date concept. No longer did you need to "wait until you got married". "The pill" made is possible to have sex WITHOUT CONSEQUENCES (until STDs showed up). In the 1960s up to 20 other diseases were recognized as being transmitted by sexual contact and the term "sexually transmitted disease" came into use. All these were the effects the media caused when advertising sex.